To Shift Society, We Must Shift the Narrative

As I contemplate my next decade (my 50’s) walking towards 2030 and where to place the highest use of my focus, gifts, and talent, I keep coming back to impact media production as my best choice to shift society in a positive and proactive direction.

The only sustainable solution upward and forward is: To heal ourselves first. Broken people don’t make healthy choices. Period.

There is an important and often overlooked link between input and output.

Media is the most powerful influencer of our lifetime. According to the first-quarter 2018 Nielsen Total Audience Report, nearly half an adults’ day is dedicated to consuming this content. In fact, American adults spend over 11 hours per day listening to, watching, reading, or generally interacting with media.*

Media is an unstoppable machine, and we can leverage its power to shift the trajectory of our society by healing our families and communities both locally and globally. Healing begins by shifting our narrative, the reference point of our reality, and the story we tell ourselves.

“Collective change-making in a focused, expedited timeline is our only way to save the people of this planet. Once ignited and fully activated, at the intensity and commitment required using the exponential influence of impact media, collective change-making can and will shift the narrative to mobilize humanity like wildfire. Impact Media is the vehicle. In fact, it’s likely the only one powerful enough to shift our trajectory in the timeline required for future generations.” ~ CSJ

I recently participated in a pitch competition. Unfortunately, I didn’t win but it gave me the opportunity to reconfirm and recommit to who I want to be in my 50’s, what I want the experience of my next decade to be, and why.

Here’s my pitch:

In a world where inspiration and integrity are fleeting across many media channels, SHE for HER 2030 strives to shift the narrative and model reconciliation in action.

Here are the top 3 priorities I will be focusing on in this work:

  1. Supporting Indigenous Artists & Creatives who are doing the work to heal themselves and their families to break the cycle of inter-generational trauma;
  2. Bringing Innovation to Traditional Fundraising; and,
  3. Advocating for the Better Use of Advertising Dollars.

We can’t meaningfully proceed with healing restoration without “re-
story-ation.” ~ Gary Nabhan, Ecologist

I am very pleased to be working alongside (and learning from!) award-winning filmmaker Dianne Whelan as an Indigenous Producer for the upcoming documentary, 500 Days in the Wild. Learn more about our Mothers of the Film campaign here.

I’ve recently set up a Linkedin group called SHE for HER Media Mavens, a space where I hope to (selfishly) gather all of my superstar female friends & mentors in media, including advertising and brand executives, corporate communications decision-makers and industry influencers, media financiers and film producers, and PR or Media Relations professionals. Let’s deliberately weave our depth of experience, reputation, and connections together for a higher purpose. Young, experienced, active, retired – everyone is welcome! Let’s celebrate our successes, seek help with our challenges, post non-profit and for profit board and job opportunities, and plan small group get-togethers (zoom or in-person with full covid protocols). If you’d like to join, please reach out.

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About Charlene SanJenko

Charlene SanJenko, Founder + CEO of PowHERhouse Impact Media Group, has worked intimately with thousands of women over the past 20+ years to understand what they need to fully integrate excellence and fulfillment in all areas of their lives.